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When Google expresses its love for websites that update frequently, this is a sure sign that you should add fresh content to your website as often as you can.
Of course, you should not make unnecessary changes, additions, or postings every hour of every day.
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However, a site that is updated once a day, or at least two to three times a week, is considered a frequently updated site.
The “Googlebot” that crawls the web is constantly searching for web pages that are new or updated and then adds the fresh content to the Google index.
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